College of Business and Economics

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Robert Boostrom
Associate Professor

Department(s): Marketing
Office Location: Timothy J Hyland Hall 3430
Phone: (262) 472-6951
Email: boostror@uww.edu

Personal Bio

US Army, 1986-1989 Southern Illinois University Carbondale, 1989-1993 * BS, Marketing, May 1993 Sprint Telecommunications, 1993 - 2002 * 1 year customer service (long distance div.) * 2 years call center management (long distance div.) * 5 years database marketing (local div., PCS div.) University of Missouri at Kansas City 1997-2004 * MA, Sociology, 2004 Crate and Barrel, 2002-2005 * 3 years database marketing Southern Illinois University Carbondale, 2005-2010 * PhD, Marketing, 2010

Education

Degree

Major

School

Year

Doctor of Philosophy

Marketing

Southern Illinois University Carbondale

2010

Master of Arts

Sociology

University of Missouri at Kansas City

2004

Bachelor of Science

Marketing

Southern Illinois University Carbondale

1993

Memberships

Name

Length of Membership

International Society of Marketing

March 2022 - March 2023

Conferences

Title

Co-Author(s)

Abstract

Data Visualization

Maxwell Hsu and Dennis Kopf

Marketing has always required a strong analytical skillset, and this requirement becomes more salient as more data from a greater variety of sources is generated and available for analysis. To tease ideas out of datasets, marketers must use a variety of t...

Marketing Student Engagement During a Pandemic

Maxwell Hsu and Dennis Kopf

As of January 12, 2021, there have been over 89 million confirmed cases of COVID-19 all over the world, including 22.23 million confirmed cases in the United States (WHO, 2021). A large number of colleges and universities in the United States responded to...

Customer Attitude Formation Towards Online Shopping in India Vs Nepal

Bindu Tiwari

<i>The present study is part of a larger study to compare stages of attitude formation for online customers in India versus Nepal.Two conflicting perspectives, i.e. perceived risk and perceived benefit, are measured in relation to attitude toward online s...

Denomination and Regional Effects on the Marketing of Religion

Noelle Butski, Maxwell K. Hsu

As an industry Religious Organizations under an immense amount of pressure as cultural forces and attitudes about religion change in a more secular direction. Effective digital marketing can help religious organizations accomplish these goals...

The Principle of Veracity and Its Impact on Marketing

Noelle Butski

Everybody lies. We are aware of the pervasive existence of deception in our lives, and concern is raised on a regular basis about lies, both public and private. It is no wonder that the next generation of consumers (Gen Z) “requires an entirely new method...

Marketing Research Opportunities for Ecotourism

Maxwell Hsu, Dennis Kopf

Large numbers of consumers are looking at issues of sustainability and ecological impact when making choices. Studies suggest that approximately 30% of consumers fit within the Lifestyles of Health and Sustainability (LOHAS) segment (Rosen, 2002), and the...

Versions of the Truth: Exploring the Motivating Factors for Consumers to Create Inaccurate Ratings and Reviews

Ravon Bonds

Consumer-generated ratings and reviews have become a common part of consumers’ everyday online shopping experience. Many prominent online retailers and vendors (such as Amazon.com, Overstock.com, and JCPenney.com) allow consumers the chance to provide ori...

Embedded SPSS and AMOS Tricks

G. David Shows, Maxwell K. Hsu, Dennis A. Kopf

Which statistical software do you use? The default is often to use whatever statistical software supported by your campus or institution, and the chance is that IBM-SPSS is an available option for many business professors and marketing professionals. If y...

Techniques and Tools for Structural Equation Modeling

Maxwell Hsu

Religion as an Attribute of the Total Product Concept

Preston, Hobbins

How Consumer Satisfaction and Loyalty Intentions are Affected by Expired Grocery Products in Retail Stores

Holt

Celebrating Excellence through Collegiate Chapters and Honor Societies

Kevin McCarthy

Instructors work hard to make each class a valuable experience. Much is asked of students within college courses, but not all students rise to the challenge or appreciate the value of the information and skills that are within their course work. Within th...

The Intersection of Social Shopping and Consumption Communities

Coker, Altobello

What Makes Social Shoppers Click? A Conceptual Model of the Role of Social Shopping Rewards

Kesha Coker and Suzanne Altobello

The integration of social media and online shopping has given rise to a new form of online shopping, called social shopping (Tedeschi 2006). Examples of s ocial shopping sites include Kaboodle.com, Wists.com, StyleHive.com (Tedeschi 2006) , and Click with...

Consumer Assessments of 3D Online Retail Environments

Siva K. Balasubramanian Illinois Institute of Technology) and John H. Summey (Southern Illinois University Carbondale)

During the past decade several different Internet-based 3D virtual environments have been developed. Millions of users have discovered these environments and various forms of commerce have been associated with them. As this technology becomes more availab...

Plenty of Attitude: Comparing Measures of Attitude Toward the Website

Siva K. Balasubramanian Illinois Institute of Technology) and John H. Summey (Southern Illinois University Carbondale)

As Internet marketing activity has evolved from a curiosity to a multi-billion dollar industry, marketers have worked ever harder to understand how to make websites more appealing to consumers. Consequently, various techniques have been employed to measur...

The Role of Virtual and Mobile Commerce in Commerce Research

Suzanne Altobello Nasco, Southern Illinois University Carbondale Kesha K. Coker, Eastern Illinois University

Commerce is the act of trade between two entities. As technology has improved, both the way trade occurs and what is exchanged has fundamentally changed. Commerce can occur “off-line” in the real world or “online” over the Internet. In the past, all onlin...

The Impact of Technology on the Marketing Classroom

Max Hsu, Renee Pfeifer-Luckett

Marketing education today is presented with opportunities to increase the vividness of class materials through many different tools. Internet technologies and classroom equipment advances provide new ways to communicate ideas and reinforce the topics pre...

Class Communication Options: Making the Most of Web-Based Tools

Very useful tools, such as Blackboard and D2L, are available today for managing class information and keeping students up-to-date. However, as technology improvements increase the number of tools available on the web for all purposes, instructors have op...

All Publications

Title

Publisher

Type

Details

Date

An Honest Discussion About Lies: How Components of a Seller’s Lies Can Impact Customer Relationship Commitment

Marketing Management Journal

Journal Article, Academic Journal

Vol. 31

2022

From recreation to responsibility: Increasing environmentally responsible behavior in tourism

Journal of Business Research/Elsevier

Journal Article, Academic Journal

March 2020

What Makes Social E-Shoppers Click? A Conceptual Model of the Role of Social Shopping Rewards

Marketing Management Journal

Journal Article, Professional Journal

Vol. 24 Iss. 1

2014

Enhancing Classroom Effectiveness Through Social Networking Tools

Marketing Education Review

Journal Article, Academic Journal

Vol. 23 Iss. 3 Pg. 251-263

October (4th Quarter/Autumn) 2013

Plenty of attitude: evaluating measures of attitude toward the site

Journal of Research in Interactive Marketing

Journal Article, Academic Journal

Vol. 7 Iss. 3 Pg. 201-215

July (3rd Quarter/Summer) 2013

Watch Out: Themes in Timepiece Communities of Counterfeit Consumption

Journal of Consumer Behaviour

Journal Article, Academic Journal

Vol. 12 Iss. 4 Pg. 307-317

July (3rd Quarter/Summer) 2013

How the Smartphone is Changing College Student Mobile Content Usage and Advertising Acceptance: An IMC Perspective

International Journal of Integrated Marketing Communication

Journal Article, Academic Journal

Vol. 3 Iss. 2 Pg. 49-64

October (4th Quarter/Autumn) 2011

Class Communication Options: Making the Most of Web-Based Tools

Journal of Advertising Education

Journal Article, Academic Journal

Vol. 15 Iss. 1

January (1st Quarter/Winter) 2011

Consulting

Organization

Location

Description

Whitewater University Innovation Center

Whitewater, WI

Work with students and entrepreneurs in business development by assisting with the marketing services through the help of student workers.

Robert Boostrom Associate Professor

Education

Memberships

Conferences

All Publications

Consulting

Robert Boostrom
Associate Professor