The Hawk Squad is "The Student Face" of the First Year Experience Office and represents the FYE office at all major events. Hawk Squad members are resources to prospective students, new students and family members regarding academic programs, student services and co-curricular activities. Hawk squad members serve as ambassadors for UW-W during all Plan-It Purple Orientation programs, leading new students throughout their orientation experience. The Hawk Squad serve as members of the host team for Club U-Dub-Dub (fall orientation program), learning community events, family fest, as well as the Warhawk send-off programs. Hawk Squad members also star in the freshman podcast video series, "FYE4U" and other video productions for new students.