Kudos to students Melissa Miller, Lianne Peters, Mathew Wendler, and recent alumna Sarah Spitzenberg ’16 for reaching the final round of the Produce for Better Health Foundation’s marketing plan competition. They were mentored by Rob Boostrom, associate professor of marketing. The team’s plan for marketing Wisconsin cranberries, titled “Homegrown Goodness,” is one of four that will be presented and judged in Scottsdale, Arizona, on April 7.
Kudos to Athula Gunawardena, professor and department chair of computer science, Carolyn Morgan, professor and department chair of psychology, and computer science faculty members Zach Oster, Sobitha Samaranayake, Cheng Thao, and Jinzhen Zhou, who received a Phase 1 National Science Foundation Small Business Innovation grant for $225,000. The grant will allow the team to develop and test a web-based intelligent system for degree planning using a novel combination of tools from psychology (the Holland interest assessments) and computer science. The goal is to assist prospective and undeclared students in choosing majors and minors that are best aligned with their interests and helping them chart the shortest path to earning their degrees, thus minimizing college debt.
Kudos to assistant professor Kristen Trader of the Department of Languages and Literatures, who co-authored “Flexible Learning, Disciplinarity, and First-Year Writing: Critically Engaging Competency-Based Education” in the Fall 2016 issue of the Writing Program Administration Journal. The piece focuses on the work of developing curriculum for the UW System’s Flexible Degree Option.