University Marketing and Communications

Sesquicentennial Branding

The University of Wisconsin-Whitewater, which has transformed lives and our region since its founding in 1868, is celebrating its 150th anniversary during the 2018-19 academic year. 

To create awareness for the UW-Whitewater Sesquicentennial Celebration, a style guide for marketing, communication and design has been created. The goal is to use consistent design and themes that reflect the university's strategic messaging and identity standards, support the 2017-2022 strategic plan, and reinforce our mission, vision and values. The theme for UW-Whitewater's sesquicentennial is "150 Years: Inspire. Engage. Transform."

Campus units are encouraged to incorporate it when sharing stories and planning events that are related to the sesquicentennial. To obtain a copy of the style guide and artwork, please arrange a consultation with Ed Gansen, art director, at