The mission of the Business and Marketing Education program is to provide quality undergraduate and graduate education while meeting the Department of Public Instruction’s requirements for K-12 licensure, which complements the missions of both the College of Business and Economics and the College of Education and professional Studies. Consistently, Wisconsin school districts recognize the Business and Marketing Education program at UW-Whitewater for its outstanding business and marketing education curriculum and for graduates who are highly equipped to meet the challenges of teaching.
In an era of financial stress for K-12 institutions, business and marketing education is still a highly desirable elective for students at the middle school and secondary levels. There are still geographic areas in Wisconsin where demand for business educators exceeds supply, so demand for our graduates in teaching positions continues to be strong unless the graduates are geographically restricted.
The program is accredited by the National Council for Accreditation of Teacher Education (NCATE) and is recognized by the Wisconsin Department of Public Instruction.
The program offers two majors for K-12:
- Business and Marketing Comprehensive
- Business and Computer Science Comprehensive
Our program in business education prepares you to teach business, marketing and computer science in middle and high schools as well as at post-secondary schools.
Students will acquire subject matter knowledge in all areas of the business curriculum, including:
- Information technology
- Marketing
- Accounting
- Personal finance
- Business law
- General business
You will study business topics such as accounting, economics, management, marketing, information technology, finance, and business law alongside courses that prepare you to effectively teach those topics.
We offer two paths to licensure
- An accelerated, online master’s program that prepares career-changers for their initial teaching license in business.
- An undergraduate program with two emphasis areas: Business and Marketing Education or Business and Computer Science Education offered online and on campus.
Scholarship opportunities
There are several scholarship opportunities available for currently enrolled UW-Whitewater students in business, business and marketing, and business and computer science education. The financial support given as scholarships ranges from $25,000 - $32,000 yearly. The general application period for these scholarships begins on December 1. To apply, please visit our scholarship webpage.
Getting involved
Students are encouraged to be active members of campus professional organizations where they will experience leadership opportunities, such as:
- Business and Marketing Education Association (BMEA)
- Pi Omega Pi, the national business teacher education honor society
- Phi Beta Lambda, the collegiate level of Future Business Leaders of America
- Collegiate DECA
Contact: Dr. Denise Roseland, roseland@uww.edu | Dr. Karla Saeger, saegerk@uww.edu