Wisconsin Innovation Service Center
Wisconsin Innovation Service Center (WISC)

Research and Analysis for Strategic Market Insights

Wisconsin Innovation Service Center (WISC) research and analysis services provide independent insights for your biggest marketing and business development questions. Serving small business owners, entrepreneurs, and inventors throughout the United States, WISC connects you with the resources of the College of Business and Economics at the University of Wisconsin-Whitewater, the largest business college in Wisconsin, with project rates scaled for small busines budgets.  

UW-Whitewater student market research analysts and digital marketing specialists conduct the research and analysis you need to help you launch or grow your business, enhance your digital marketing strategy, better understand how to get more customers, and more. Through business databases, phone interviews with experts and industry representatives, and other research, university students gather information and present it to you to help you make the best possible decision for your business or new product development. Director Kaia Fowler oversees strategic research plan development and guides student research analysts tand specialists hrough each stage of the project.

Click on About WISC to learn more about our services and read client testimonials, or call us at (262) 472-1365 to ask for more information.