Wisconsin Innovation Service Center
Wisconsin Innovation Service Center (WISC)

Market Research for Informed Decision Making

Wisconsin Innovation Service Center (WISC) market research informs on key market decisions for businesses and inventors in Wisconsin and throughout the United States. WISC connects inventors and innovative companies with the resources of the College of Business and Economics at the University of Wisconsin-Whitewater, the largest business college in Wisconsin.

UW-Whitewater student employees conduct the market research needed for key product and business development decisions by using business databases, phone interviews with experts and customer representatives, and customized internet searches. Director Kaia Fowler oversees strategic research plan development and guides student researchers and analysts through each stage of the project.

With WISC market research, clients gain access to the resources and expertise of the College of Business and Economics at affordable project-based rates. WISC services support business and economic growth.

Click on About WISC to learn more about market research services and read client testimonials, or call the WISC at (262) 472-1365 to ask for more information.