Wisconsin Innovation Service Center at UW-Whitewater (WISC)
Wisconsin Innovation Service Center at UW-Whitewater

Market Research for Informed Decision Making

Wisconsin Innovation Service Center (WISC) market research informs key market decisions for businesses and inventors in Wisconsin and throughout the United States. The WISC connects inventors and innovative companies with the resources of the College of Business and Economics at the University of Wisconsin-Whitewater, the largest business college in Wisconsin.

Using business databases, phone interviews with experts and customer respresentatives, and customized internet searches, UW-Whitewater student employees conduct the market research needed for key product and business development decisions. Director Kaia Fowler oversees strategic research plan development and guides student researchers and analysts through each stage of the project.

With WISC market reearch, clients gain access to the resources and expertise of the College of Business and Economics at affordable project-based rates. WISC services support business and economic growth.

Click on About WISC to learn more about market research services and read client testimonials or call the WISC at (262) 472-1365 to ask for more information.