Expert Market Research for Your Business
Click here to get started.
If you prefer, you may call 262-472-1365 or e-mail WISC at innovate@uww.edu.
New Product Assessments
Use market research to identify the market potential for a new product early in the development process - saving time and money. In a New Product Assessment, WISC will provide an objective opinion on technical feasibility, market competition, consumer demand, and current trends that influence market potential.
Learn more about New Product Assessments>
About Us: Market research that makes a difference
WISC takes pride in an extremely high rate of client satisfaction: nearly 75% of clients have been referred by former clients and professionals.
We provide market research assessments for inventors, innovative manufacturers, and technology businesses looking to develop a new product or expand their market share.











