Learn what to do — and not to do — when it comes to using our university logos, colors and other design elements. Scroll down to see our design templates. This page also includes information on co-branding with other organizations and entities.
The logo should appear on all printed literature generated from UW-Whitewater. The examples below provide useful suggestions on placement and size.
In the event of co-branding, co-sponsorships or partnerships, use the primary UW-Whitewater institutional logo. To reduce clutter and confusion, the various identity logo lockups should never appear together as a group to identify the various units. In cases where multiple colleges, business units or academic departments require identification within the layout space, set the name and contact information in the Corbel typeface family. See below for suggested treatments.
If a UW-Whitewater college, business unit or academic department is partnering or co-sponsoring with outside companies, organizations or institutions, the UW-Whitewater logo must always be at least the same size and at least as prominent as the external entity’s logo. Provide ample space between the logos to make clear that they are two separate logos. Ensure you have contacted UMC to confirm permission to co-brand.
Ideally, the logo needs to appear on a clean, uncluttered background and contrast with the image or color on which it appears. The examples below provide useful guidelines.
Do this:
The logo can appear over areas of photos with simple, clean backgrounds that allow the logo to stand out.
The logo can appear over colored and simple textured backgrounds that are within the UW-Whitewater color palette.
Don't do this:
Avoid placing the logo over cluttered areas of photos. Do not add a drop shadow to the logo.
Avoid placing the logo over color backgrounds that are outside of the color palette. Do not place a logo over cluttered and complicated backgrounds.
The official logo collection made available to campus users contains the only acceptable configurations. Do not distort, break apart, or create new variations of the existing identity system. Consult with UMC to find an acceptable solution if you encounter any issues with the existing options. The examples below depict some common usage violations.
Do not distort the logo in any way:
Do not separate or isolate the logo components:
Do not customize by adding text or graphics to create a new logo from the exisiting logo:
Do not create a repeating background pattern with the logo or any part of the logo:
Do not outline or add colors into a logo:
Branded PowerPoint presentation templates are available for use by all faculty, staff and students in our digital asset management site, PhotoShelter (search: PowerPoint). Several examples are shown below.
Should you choose to build your own presentation design, University Marketing and Communications recommends using the horizontal logo in one or two colors positioned in the lower right-hand corner unobstructed by pictures, text or graphics.
Use Berkeley Oldstyle Medium for main titles and Corbel Regular for subtitles and on-screen narration. The logo needs to appear at the end of all videos in a horizontal configuration, reversed on a black background. Add two seconds of black video at the beginning of each video and four seconds at the end.
Word templates for letterhead and press-ready print files for letterhead and no. 10 business envelopes are available at PhotoShelter (search: letterhead). Business cards can be ordered online from Printing Services. If you can't find your department print file or Word template, please submit a request form.
Email signature
Email signatures should look professional and include necessary contact information. See the suggested examples below.
Use only the approved logo lockups, campaign logos or your department descriptor designed by University Marketing and Communications.
Use the .png digital format of the logo for email signatures.
Need a hand setting up your email signature in Outlook? Check out Microsoft Outlook's guide.
Envelopes and postcards
Because so much of our communication is by mail, using the identity components correctly and consistently on mail pieces helps preserve brand and message integrity with all of our audiences. For all United States Postal Service correspondence, use this USPS addressing hierarchy to ensure timely delivery and return service of all pieces:
University of Wisconsin-Whitewater
Building, suite and room number (optional)
800 W. Main Street.
Whitewater, WI 53190-1790
Standard envelopes: Provide ample space around the logo. Don't crowd the edges, and set the return address well below the logo. Align the return address flush left with the words "University of Wisconsin-Whitewater."
Postcards: Because space is so limited in the return address and postage area of a postcard, a type-only identifier works best within that area. Use the logo as a signature device in the message portion.
