Logos

So that we preserve the design integrity of the logo, there are minimum size and space requirements.

The “W” symbol serves as a useful unit of measure to determine safe zones and spacing between elements. A required safe zone space of at least one "W" symbol width around the entire logo is required. No other text, logos or graphic elements can encroach into the safe zone.

For reproduction in both digital and print usage, these are the minimum size requirements for the primary logo component.

Usage
For print applications	H .288" x W 1.5"	H .615" x W 1.0"
For digital and video	H 34 pixels x W 180 pixels	H 110 pixels x W 180 pixels
For silkscreening	H .569" x W 3.0"	H 1.328" x W 2.155"
For embroidery	H .663" x W 3.5"	H 1.54" x W 2.5"

When using a College or Department identifier, measure only the height and width of the primary logo component to determine if minimum size requirements are met.

In cases where the available size for imprint is smaller than the minimum size requirements, identify the university, colleges and departments with a type-only configuration set in Corbel.

For the logo and college identifiers, there are three possible configurations for each of the six colleges: long horizontal, stacked horizontal and vertical.

Determining which college configurations to use
Every usage situation is unique, but we want to ensure the design and integrity of the logo is preserved — even in cases of limited space and visibility. Here is a list of recommended usage for each of the configurations.

Long horizontal
If horizontal space allows, this is always the preferred configuration.

Examples of recommended usage:

• marketing informational materials
• letterhead
• envelop return address
• horizontal banners and signs
• promotional items
• tablecloths
• apparel

Stacked horizontal
Where horizontal space is limited, this configuration can be used as a secondary alternative, making efficient use of the space to preserve the size and legibility of the logo.

Examples of recommended usage:

• shorter banners and signs
• promotional items
• apparel

Vertical
When height allows, but width is limited, this configuration can be used as a third alternative.

Examples of recommended usage:

• square banners and signs
• promotional items
• apparel

Nonacademic departments and administrative offices follow the same three configurations as the colleges: (1) long horizontal, (2) stacked horizontal and (3) vertical.

For the Rock County Campus, there are four available configurations: horizontal with college descriptor, horizontal, vertical with college descriptor and vertical.

When an identity situation calls for academic departments to be identified within the college lockup, there are three possible configurations in PhotoShelter. Signs, plaques or displays are common situations for these configurations: long horizontal + college + academic program, stacked horizontal + college + academic department and vertical + college + academic department.

When space allows, the academic department and additional contact information can be displayed apart from the lockup. Brochures, posters and flyers are common situations for this configuration. For a clean and uncluttered presentation, be sure to employ the “safe zone” of minimum clearance between the department contact information and the primary college logo lockup.

Agencies, centers and institutes at UW-Whitewater must follow the university’s brand standards, whether they operate within a single university unit or across multiple units.

Logos
Unless University Branding and Communications (UBC) approves an exception, agencies, centers and institutes must use the university’s institutional logo with their approved name in a UBC-approved configuration. Units must obtain approved logo files from UBC rather than create their own configurations.

Logo exceptions
UBC may approve a distinct logo on a case-by-case basis when a documented need justifies an exception. Agencies, centers and institutes must obtain written approval from UBC before commissioning or developing a distinct logo.

Before the logo is used, UBC must approve both the final design and a written plan specifying how the university’s identity will appear alongside or in association with it. The approved plan may cover aspects, such as university naming, logo placement and prominence, and treatment on websites, social accounts, publications, signage and merchandise.

The agency, center or institute is responsible for implementing the approved plan. An exception applies only to the elements and uses expressly approved by UBC; all other university brand standards remain in effect.

The Warhawk head is a federally protected and registered trademark owned by the Universities of Wisconsin doing business as the University of Wisconsin-Whitewater. The university claims a trademark over the words "Warhawk" and "Warhawks" used in conjunction with any UW-Whitewater purpose.

For reproduction in both digital and print usage, these are the minimum size requirements for the Warhawk head logo.

Usage
For print applications	W = 1.375"	W = 1.375"	W = 0.5"
For digital media and video	W = 120 px	W = 120 px	W = 60 px
For silkscreening	W = 2"	W = 2"	W = 1"
For embroidery	W = 2.5"	W = 2.5"	W = 1.5"

The Warhawk head is an athletic logo, neither interchangeable nor a substitute identifier for colleges, business units or departments.

Colleges and academic departments must always identify themselves with their college and department descriptors.

The Warhawk head may be used to co-brand with college or department descriptors for athletic-related events.

In some instances, permission has been granted for non-athletic areas to use the Warhawk name for campaigns or programming. Express permission must be granted by UBC for these purposes.

Any department outside of athletics must have approval from UBC before using the Warhawk head or name.

The Warhawk head and Warhawks logotype components may be used as graphic elements in apparel design for internal usage only (e.g., polo shirts for Admissions counselors). An example is shown below. All items that contain athletic logos, including internal apparel and promotional items, must be approved by University Branding and Communications and purchased through licensed vendors.

A few non-athletic areas, seeped in campus tradition and with the approval of UBC, have been granted the flexibility to use the Warhawk head without co-branding. These include the Warhawk Marching Band and Warhawk Welcome. All other departments must use Strutting Willie.

Minimal clear space is 1/4 the cap height.

This logo is a trademark and is reserved exclusively for athletic, recreation sports and some select purposes, as approved by University Branding and Communications. The mark must be accompanied by another university-approved trademark (such as the name "UW-Whitewater") to ensure brand recognition. While the athletic lettermark brand is being established, context must be considered. This will be re-evaluated as needed.

Appropriate use:

• Use in designs to avoid repetition when Warhawk is already prominently displayed
• Use in small-scale applications when the Warhawk cannot be displayed in detail
• On uniforms, the preferred usage is as a secondary mark, e.g. shorts or back of uniform design, or on warm-up uniforms/clothing
• Acceptable for hats

Inappropriate use:

• Don't use as a replacement for the Warhawk
• Don't use the lettermark alone where lack of context would create brand confusion
• Don't use the lettermark as a replacement for the main institutional logo

Examples of inappropriate use:

Do not use to replace university logo "W":

Do not use in combination with university logo:

Do not combine multiple athletic trademarks:

Do not add a fill gradient or a drop shadow:

Do not adjust the width of stroke or outline:

Do not stretch or distort:

Do not recreate in different colors:

Avoid placing on backgrounds outside of the color palette. Do not place on cluttered or distracting backgrounds:

Use of the athletic lettermark on social media graphics is encouraged in instances when the Warhawk head is already present on uniforms or apparel, or featured in another part of the design.

The lettermark can also be used as a social media profile icon.

Examples of appropriate use:

Baseball uniform

Basketball uniform

The athletic lettermark is approved for usage within the design of a shield or badge, as indicated in the examples.