Communication Department

Heide Hall Room 400
Whitewater, WI 53190
PH: 262-472-1034

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Journalism Major

Journalism students learn to understand the role of media in today's society and prepare for a career producing media in many forms - broadcast, print, web or advertising. There are many opportunities to practice professional skills outside the classroom, as our three different major emphases make it easy to focus your education on whichever field of media interests you the most.


Advertising is a constantly changing, fast-paced, people and ideas oriented business.  It's a challenging career where the work is terrific fun and offers great rewards. As an Advertising student, you'll do what "ad" pros do. You'll create ads, manage accounts, conduct research, plan media use and make client presentations.  You'll learn the newest strategies for using social media as well as traditional and alternative media to produce the most successful integrated marketing communications possible.


Journalism has rapidly evolved along with the world that its practitioners document and explain to us.  Our Broadcast/Print /Web Journalism students prepare for the new converged media environment by learning to write, edit, and present stories in a variety of media and formats. 
As a B/P/W Journalism student, you'll gain valuable hands-on experience working for the Royal Purple student newspaper in both print and online versions, UWW-TV and WSUW-FM radio.  You'll be able to pursue your own interests by producing stories about sports, entertainment, politics, features, news and opinion as you learn to create blogs, video, audio and print content.  

International Journalism

As "global" becomes more "local," journalism practitioners are producing content that will be utilized by people of many different ethnicities, cultures, and languages.  An understanding of how to accommodate those differences into story content is valuable in today's media environment.  As an International Journalism student, you'll spend at least one semester abroad in one of our exchange institutions.  You'll engage in the same activities as B/P/W Journalism students, learning to write, edit, and present stories in a variety of media and formats, but in an international context.