College of Arts and Communication
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Michael Betker
Senior Lecturer

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Michael Betker brings 25 years of Integrated Marketing Communication experience with a wide variety of product categories, brands, and businesses to the Advertising and Communication courses he teaches. As the faculty advisor for the Whitewater Advertising Association (WAA), his background in consumer research, creative development, and marketing communication serve to inform and support student professional growth as well as ensure WAA client business satisfaction in the markets they serve.