GENERAL BUSINESS
Bachelor’s Degree Programs
You know you want a career in business, but with so many options and areas of specialty, you just haven’t narrowed down a career path. Rest assured, this uncertainty is perfectly normal.
The general Bachelor of Business Administration degree at UW-Whitewater allows you to explore all aspects of the business world as you design a course schedule based on your interests.
Sometimes general business students discover their passion and declare a specific major. Others take advantage of graduating with a breadth of knowledge and skills — and a respected business administration degree from UW-Whitewater.
In addition to our on-campus program, we offer the same high-quality curriculum and instruction in an online format.
An in-demand business education
Employers love our career-ready graduates. In fact, 96% of our recent general business majors were employed or in graduate school (2023-24 research survey respondents).
Why study Business at UW-Whitewater?
Learn at Wisconsin’s largest business school
UW-Whitewater is among only 5% of the world’s business schools to hold Association to Advance Collegiate Business Schools (AACSB) accreditation. Only four in Wisconsin meet these rigorous standards for business and accounting. This matters, because at the UW-Whitewater College of Business and Economics, we focus on developing professionals who think globally, behave ethically, and lead innovation strategically.
Learning communities
Level up your experience at UW-Whitewater by joining a learning community with other business majors. Live together, take courses together, and have a faculty or staff member from your area of interest lead you through your first year.
Best value for the money
We’re ranked #1 for value among all schools in the Universities of Wisconsin.
A nurturing home for future business leaders
Noted for its architecture and sustainability, the award-winning TImothy J. Hyland Hall represents a college moving forward in the world, with students learning new skills that will launch them into careers of corporate leadership. The building’s open design and top technology offer a professional feel in an academic setting.
Passionate network of alumni
When you become a Warhawk, you join a flock of 40,000+ successful business majors. With more than 110 years of experience in business education, UW-Whitewater has a longstanding and exceptional reputation.
What our Business students do
Explore many aspects of business by personalizing your class schedule
Gain real-world experience through internships
Participate in business-related clubs and organizations
Cross-cultural experiences
As a general business administration major at UW-Whitewater, you can explore various career pathways and business environments as you participate in real-world learning experiences like:
Internships
Internships are not only a fantastic way to gain experience in a professional business setting, but they also give you a chance to explore career opportunities.
Study abroad
UW-Whitewater offers more than 50 destinations and hundreds of study abroad programs. Business-specific options include a summer at the London School of Economics; a semester at the International School of Business in Dublin, Ireland; or an exchange program with international business programs in France, the Netherlands, Denmark, Sweden and others.
Campus and community involvement
You’ll find dozens of award-winning student clubs and organizations related to business in our department and across campus. Here are just a few examples:
- American Marketing Association
- The Association for Operations Management
- CEO: College Entrepreneurs’ Organization
- Collegiate DECA
- Economics Society
- Enactus
- International Business Club
- ISACA — Information systems/cybersecurity student group
- Society for Human Resource Management
Campus resources and centers
The College of Business and Economics houses several knowledge centers, including the Wisconsin Innovation Service Center (WISC), which offers students the chance to solve real-world problems for clients through business research and analysis.
The UW-Whitewater Foundation awards more than $2.5 million in scholarships each year. More than 200 scholarships are exclusive to College of Business and Economics students.
What our graduates do
Human Resources
Sales and Marketing
Technology and Project Management
What can you do with a Business degree?
In such a broad field, jobs for business administration graduates are wide ranging. You’ll be ready for entry-level and junior roles — with plenty of growth potential — in industries of all kinds:
- Customer Service
- Human Resources
- Logistics
- Manufacturing
- Marketing
- Project Management
- Retail
- Sales
- Transportation
And for companies and organizations like:
- American Family
- GE Healthcare
- Milwaukee Tool
- Pfizer
- Siemens Healthineers
- West Bend Mutual Insurance
We see our Warhawks advance in their business administration careers as they gain experience, complete certifications or even earn advanced degrees.
What our grads say
“All the instructors at UW-Whitewater were phenomenal. They really kept me in the program, even when things got tough or when the material got more complex.”
- Ginny (Ebker) Vrubley
Contact us
Want to learn more about earning a general business degree at UW-Whitewater?
262-472-4900 | undergradbus@uww.edu
Our Faculty
With the ability to customize the general business program to meet your personal interests and professional goals, you’ll have the opportunity to learn from diverse, talented and student-focused faculty members from across the College of Business and Economics.
This team includes renowned scholars, respected business leaders and innovative entrepreneurs.
UW-Whitewater offers the following undergraduate general business administration degree options:
- Bachelor of Business Administration — General Business | 4-year plan [PDF]
- General Business - Safety and Risk Management (BBA) | 4-year plan
Minors:
In addition to UW-Whitewater’s general education requirements, as a general business major, you can customize your path by selecting from dozens of foundational and elective courses from five designated topic areas. Class options include:
- Traditional Project Management
- Human Resource Management
- Corporate and Administrative Law
- Money and Banking
- Public Finance
- Business Ethics and Social Responsibility
- Principles of Selling
- Leadership in Management
To complete the Safety Risk and Management, additional requirements include:
- Introduction to Occupational Safety and Health
- Ergonomics
To apply to UW-Whitewater, you’ll complete the standard application for admission and indicate your interest in a general business major.
