College of Business and Economics

General Business

The General Business major is ideal for students who are interested in gaining a breadth of business knowledge. The program provides an engaging environment that advances critical thinking, innovative problem-solving, ethical behavior, leadership, and a commitment to diversity.

Students choose classes from accounting, economics, finance and business law, information technology, management, marketing, occupational safety, and supply chain. During the course of their studies, they have the option of changing their major to specialize in a specific area or to remain in the general business major and graduate with a respected business degree from UW-Whitewater.

In addition to the on-campus program, the Bachelor of Business Administration in General Business is available online. No matter how you complete your degree, the curriculum and learning outcomes will be the same. For more information on completing your degree online, visit UW-Whitewater Online.

The UW-Whitewater Bachelor of Business Administration in General Business requires a minimum of 120 credits, including:

  • General education requirements 
  • Business requirements 
  • Major requirements 
  • Electives (to bring the total to at least 120 credits)

Information on the requirements specific to the general business major can be found in the Course Catalog. Major video guides and course planning sheets are also available in Four Year Planning Resources.

Individuals wishing to deepen their knowledge with post-baccalaureate studies can complete an advanced degree in business online or on campus through the UW-Whitewater  Master of Business Administration and one of 11 unique emphases.

General Business is also available as a minor for non-business students. Requirements can be found in the Course Catalog, or in the College of Business and Economics listing of minors and certificates.

Job Outlook

Career prospects for general business majors are open-ended with the potential for embarking on a number of career paths. Employment of business occupations is projected to grow 10 percent from 2016 to 2026, which is faster than the average for all occupations, and the national median salary was $68,350 in 2018.1

UW-Whitewater Placement Information

Placement Rate2


Highlighted Employers3

Dane County, Kohler Company, Milwaukee Brewers, Organic Valley, Philips Healthcare

Common Titles3

Account Manager, Marketing Analyst, Office Manager, Product Manager, Sales Representative

1 Bureau of Labor and Statistics - Occupational Handbook: Business and Financial Occupations
2 Based on survey responses for 2016 - 2017 UW-Whitewater graduates
3 Self-reported data from UW-Whitewater surveys