BUSINESS ANALYTICS
Bachelor’s Degree Programs
Our modern world is awash in data and information. Businesses, nonprofits and government organizations are hungry for skilled professionals who can understand and interpret data effectively.
As technology changes how we do business, the Information Era has created demand for new and exciting positions: Data warehouse architect. Business intelligence analyst. Machine learning scientist.
The U.S. Department of Labor reports that business data analytics and related careers will be among the fastest-growing, highest-demand in the country:
- 36% expected increase in demand for data scientists
- 33% for information security analysts
- 23% for operations research analysts
- 11% for statisticians
- 8% market research analysts
In addition to our on-campus program, we offer the same high-quality curriculum and instruction in an online format.
Why major in Business Analytics at UW-Whitewater?
Highly trained. Well rounded. Ethical.
Through our multidisciplinary program, you’ll become a tech-savvy business professional with the analytical skills to help leaders make informed decisions.
You’ll take courses in information technology, economics, math and marketing. More specifically, the curriculum covers topics such as the role data plays in decision-making, processes and limitations of working with data, implementation of machine learning, interpretation and communication of findings, and use of visualization tools. Along with learning how to work with data, students examine the ethical handling of business data and decision-making.
Learning communities
Share your passion for data analysis with your peers by joining a learning community with other business majors. Live together, take courses together, and have a faculty or staff member from your area of interest lead you through your first year.
A few other reasons you should consider earning your BBA degree in business analytics/analysis at UW-Whitewater include:
- We’re one of the few BBA programs to earn AACSB accreditation, a designation earned by only about 5% of business schools worldwide.
- UW-Whitewater’s renowned College of Business and Economics is Wisconsin’s largest — and prepares students for a range of business challenges and career opportunities, as well as a solid understanding of what happens at every level of an organization.
- We offer a variety of scholarships and awards for students based on need or merit.
What our Business Analytics students do
Solve real-world business problems through research and project-based classes
Build teamwork skills through events like Hackathon
Network with peers and industry professionals as part of the Data Analytics Club
Hands-on learning
UW-Whitewater business analytics majors learn by doing in a variety of ways.
Internships
We encourage all business analytics students to pursue real-world learning opportunities in a corporate or government setting.
Hackathon: Fast-paced fun in the fall
Every fall semester business analytics majors and other interested students gather for this overnight event where students form teams to work on a technology project.
Service-Learning through project management
As part of the business analytics degree program, you’ll take an agile project management class that doubles as a community service opportunity with a partner organization. In addition, our Text Mining and Generative AI class is a designated Community-Based Learning course, meaning you’ll have the opportunity to work on a multi-phase final project performing data analysis for a local business or other community partner.
Campus resources and centers
The College of Business and Economics houses several outreach centers, including the Wisconsin Innovation Service Center (WISC), which offers students a chance to solve real-world problems for clients through business research and analysis.
Cross-cultural experiences
In today’s global marketplace, business students benefit significantly from cross-cultural and international experiences.
Global partnership class project
As part of a project management class, UW-Whitewater students will each team up with a German business student to collaborate on a month-long assignment.
Travel study
Take a semester-long course that culminates in a faculty-led international trip with your classmates. Courses and locations vary by year and semester. Learn more about study abroad opportunities.
Campus and community involvement
Student organizations
In our department and across campus, you’ll find organizations like:
- Association for Operations Management (APICS)
- Data Analytics Club
- Enactus
- ISACA — Information systems/cybersecurity student group
- American Marketing Association
What our graduates do
Data and machine learning scientists
Business and marketing analysts
IT specialists and administrators
Careers in Business Analytics
There’s never been a better time to start your career in business analytics. Our graduates find a variety of business data positions within “The Big 4” firms, as well as local, regional and national companies and government organizations of all sizes, including:
- Accenture
- American Family Insurance
- Baker Tilly US
- Briggs & Stratton
- EY
- GE Healthcare
- McDonald’s Corporation
- MillerCoors
- Northwestern Mutual
- Uline
- West Bend Mutual Insurance
Graduate and professional school
After earning a bachelor’s degree in business analytics, some students pursue graduate and professional degrees, such as:
- Master of Business Administration (MBA)
- MBA with an information technology management emphasis
- MBA with a data analytics emphasis
- MBA with a project management emphasis
- Master of Science in Data Analytics
- Master of Science in Marketing Analytics
- Master of Science in Statistics, Data Science
- Master of Arts in Digital Marketing
Contact us
Want to learn more about earning a business analytics degree at UW-Whitewater?
262-472-1322 | itscm@uww.edu
Our Faculty
The UW-Whitewater business analytics faculty are business and technology professionals, innovators and entrepreneurs. They are also just as passionate about civic engagement as they are about data. They continually bring these values to life in the classroom through service-learning and client-based projects. A few of our faculty include:
- Choton Basu, faculty advisor of the national-champion Enactus chapter, was inducted into the Enactus USA Sam Walton Fellow Hall of Fame.
- Christina Outlay, founder of the nonprofit “Color Coded” which brings educational programs to underrepresented youth in the region.
- Alana Platt, whose tech start-up “Classmuninty” — a web-based fundraising management system for school districts — was featured on season two of Project Pitch It, a Shark Tank-type show for Wisconsin entrepreneurs.
UW-Whitewater offers the following Business Analytics undergraduate options:
- Business Analytics - Business Analytics Emphasis (BBA) | 4-year plan
- Business Analytics - Data Mining and Artificial Intelligence Emphasis (BBA) | 4-year plan
- Business Analytics - Digital Marketing Emphasis (BBA) | 4-year plan
- Business Analytics - Marketing Emphasis (BBA) | 4-year plan
- Business Analytics - Operations and Supply Chain Emphasis (BBA) | 4-year plan
Minors:
In addition to UW-Whitewater’s general education requirements, as a business analytics major, you’ll take foundational and advanced courses such as:
- Introduction to Programming for Business Applications
- Information Technology Structure
- Database Design and Administration
- Business Analysis
- Agile Project Management
- Business Intelligence
- Business Process Management & Simulation
To fulfill your business analytics degree requirements, you also will take a set of advanced business courses, depending on your emphasis:
- Business and Commercial Law
- Business Finance
- Data Mining for Business Analytics
- Mining Unstructured Data
- Operations Management
- Organizational Behavior
- Principles of Marketing
- Strategic Management
- Visualization, Infographics and Technical Documentation
To apply to UW-Whitewater, you’ll complete the standard application for admission and indicate your interest in a business analytics major.
