Annual Scholarship and Awards Ceremony 

Thursday, May 4, 2017 at 4:30 pm in Young Auditorium. 

This event celebrates the acheivements of students in the College of Arts and Communication and other academic and creative excellence. 

Keynote Speaker - Michael Betker

portrait of Michael Betker

Michael Betker is a 20 year Marketing & Advertising Executive, Entrepreneur and Lecturer who brings his professional experience into the university courses he teaches. Mike has worked with numerous brands including GE, Briggs & Stratton, Pentair and others, and for the last 3 years has functioned as a Partner and Chief Marketing Officer for a business incubator in Chicago. Mike specializes in integrated marketing communications with a strong focus on digital marketing, and is the advisor for the Whitewater Advertising Association (WAA). Mike's current teaching experience includes Speech Communication, Advertising Foundations, Electric Media Copy Writing, Media Planning & Buying, Advertising & PR Account Management, and Communication Conflict Resolution. In his spare time, Mike enjoys full service marketing & advertising consulting for companies and non-profit organizations. Mike lives in Hartland with his wife Jeannette, his two daughters Ainsley and Hayden, and his Australian Labradoodle Declan.


Center of the Arts
950 W. Main Street
Whitewater, WI 53190

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