College of Arts and Communication

Corporate and Health Communication

Bachelor's Degree Program

As businesses become more strategic, sophisticated and intentional in how they approach and interact with stakeholders, there’s a growing need for business-savvy communication professionals who can deliver messages — and results.

Health Communication jobs in the public and private sector are also on the rise. The healthcare field, in general, is expected to increase by 14% over the next decade. This growth, coupled with a greater focus on public health promotion in many communities, means there’s a significant need for skilled communicators with knowledge of the healthcare landscape.

Specializing in Corporate and Health Communication will allow you to stand out among applicants for these increasingly important roles.

Need flexibility to work around your busy life and can’t come to campus for class? The Corporate and Health Communication emphasis is available in both fully online as well as traditional face-to-face versions.

Meet the faculty

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4-YEAR PLAN

CAN WE BRAG A LITTLE?

Why study Corporate and Health Communication at UW-Whitewater?

UW-Whitewater’s communication program recognizes — and is responding to — the growing demand for the specialized skills and knowledge needed to thrive in a corporate or healthcare environment.
Our emphasis in Corporate and Health Communication is a highly engaging program, full of opportunities to interact with the campus and local community — and beyond.
UW-Whitewater is a comprehensive university with plenty of resources and opportunities — yet our program is small enough for meaningful interaction with the faculty.

Have a seat at the table: help corporate executives effectively communicate important issues with stakeholders.

Give organizations a voice: from nonprofit organizations to healthcare conglomerates,  help organizations find the best way to communicate at all levels.

Develop a vision:  assist companies in improving their branding efforts and connecting with employees, consumers, and community members.

Here are just a few other ways UW-Whitewater stands out:

  • Our size allows you more chances to get involved with leadership roles, faculty research assistance and more.
  • You will learn how to interact interpersonally, negotiate persuasively and resolve conflicts — which are among the soft skills most desired by employers today.
  • Student involvement opportunities include campaigning for important public health issues such as smoking cessation and physical activity for older adults.
  • Our program offers considerable flexibility with course selection — and a wide range of classes — which allows you to customize your education to meet your interests and goals.
  • Choose a minor or second major to supplement your education and expand your communication career
  • Students have multiple opportunities to be involved in projects outside of class - research, community outreach or fulfilling the needs of local/regional business, health, or non-profit organizations.
  •  Given our focus on engagement and involvement, students often experience professional growth more quickly and reach their potential in ways that may not be possible in other larger-enrollment universities.

What our Corporate and Health Communication students do

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Solve real-world communication problems as consultants to local businesses

 Graphic of a doctor's bag.

Educate local communities through public health campaigns

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Gain practical experience through internships and project-based classes

Campus opportunities: Agencies and organizations

Students interested in Corporate and Health Communication careers can hone important writing, speaking, strategic planning and creative skills, plus gain industry experience and make connections through several student organizations, including:

Public Relations Student Society of America (PRSSA) – find valuable networking and development opportunities in the student chapter of the #1 national organization for PR professionals.

Forensics Team – enhance your public speaking skills, boost your confidence, and travel across the Midwest as a member of our competitive forensics team.

Zeta Phi Eta - a national professional organization in the communication arts and sciences whose goal is to provide opportunities for sharing professional interests through activities in the fields of communication.

Campus Media: The Royal Purple newspaper, UWW-TV, and WSUW-FM: 91.7 offer Communication students hands-on opportunities.

Hands-on learning opportunities

Corporate and health communications major learning hands-on


Corporate and Health Communication students at UW-Whitewater have no shortage of hands-on learning experiences.

Project-based consulting
Many of our courses were designed with practical application in mind. You’ll have the chance to work on true-blue strategy or campaigns for businesses and healthcare organizations. 

Internships
We encourage you to pursue an internship at a local (or farther away!) business or healthcare organization.
Learn more about communication internships

Undergraduate research
Join a faculty member in their research efforts — you might even get a chance to co-author a paper.

Travel study
Gain global experience by enrolling in a study tour, which includes an on-campus class and a post-semester international trip.
Learn more about travel opportunities

Engage in Undergraduate Research
The Undergraduate Research Program (URP) is a high impact practice that gives students the opportunity to apply their knowledge outside of the classroom and dive deeper into their field of interest. URP offers a variety of programs aimed to connect our students with faculty mentors and provide them with enriching research opportunities. This can be in the form of working alongside a mentor as a student researcher, or creating independent, student-led project with a mentor's help. You might help a faculty member conduct interviews or create surveys to understand communication experiences people have at work or help conduct a content analysis of corporate websites and documents. Some of the benefits of taking part in undergraduate research include: further development of oral and written communication skills, experience with collaboration and problem solving, expand on specific skills in an area of interest, and apply knowledge and skills to real-world settings and situations. Learn more about Undergraduate Research here.

 

What our graduates do

White semi truck graphic on a pink background.

President of Wisconsin Motor Carriers Association

 Medical cross in a circle.

Marketing Specialist at Mercyhealth

 Message bubble.

Corporate Communications Director at WPS Health Solutions

These are only a few of the possible careers with a degree in Corporate and Health Communication. Others career titles might include: Sales, Account Executive, Communication Consultant, Corporate Recruiter, Corporate Communication Specialist, Corporate Event Planner, Corporate Affairs Specialist, Onboarding Specialist, Training & Development, Marketing Coordinator, and more.

Corporate and Health Communication jobs: Career success

Our students leave with practical experience, a solid set of skills and a firm grasp of key communication concepts that will help them succeed as they enter the workforce, whether that’s in health, corporate, nonprofit or even an entrepreneurial endeavor.

  Here are just a few places our recent graduates found careers:

  • Alzheimer’s Association (Menomonee Falls)
  • American Lung Association (Brookfield)
  • Children’s Hospital of Chicago
  • Crisis Prevention Institute (Milwaukee)
  • Edelman (Frankfurt, Germany)
  • Johnson and Johnson (Tampa, Florida)
  • Kohler Company (Kohler)
  • Land’s End (Dodgeville)
  • Landmark Credit Union (New Berlin)
  • Menards (Eau Claire)
  • Pepsi Co (Janesville)
  • Rogers Memorial Hospital (Oconomowoc)
  • SC Johnson (Racine)
  • UW Health (Madison)
  • WPS Health Solutions (Madison)

Our Corporate and Health Communication faculty

On our Corporate and Health Communication faculty you’ll find award-winning journalists, former broadcasting professionals, writers and others who bring a wide range of career and life experience.

Meet our Department of Communication faculty »

Want to learn how the University of Wisconsin-Whitewater can prepare you for a career in Corporate and Health Communication? Contact us »

The Communication major offers the following options for Corporate and Health Communication:

The Corporate and Health Communication major, with its focus on interactions (persuasion, leadership, conflict resolution, interpersonal, etc...), gives students an edge in handling realistic situations they will encounter in their future careers. These skills are transferable to many varieties of career paths. Because of the variety of courses offered, a major of Corporate and Health Communication gives students maximum "career flexibility" with less chance of feeling locked into one particular type of job.

In addition to UW-Whitewater’s general education requirements, your emphasis in Corporate and Health Communication will require a set of core courses, including:

  • Interpersonal Communication
  • Intro to Corporate Communication
  • Intro to Health Communication
  • Cross-cultural Communication
  • Communication Research Methods

You’ll also select additional required and elective courses from across the communication curriculum. Here are a few that might be of specific interest: 

  • Nonverbal Communication
  • Listening Behavior
  • Health Message Advocacy and Analysis
  • Medical Communication and Health Literacy
  • Applied Communication in Health and Wellness

To apply, you’ll need to complete the UW-Whitewater application for admission and indicate your interest in the Communication major, Corporate and Health Communication emphasis.

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