College of Business and Economics


Marketing is a dynamic field integrating a number of business activities. This broad area of study examines the behavior of people in their search for products and services, and then provides the consumer with need-satisfying opportunities consistent with the goals of society. Marketing encompasses analytical, creative, managerial, and sales functions. Examples include consumer research, product development, creation of advertising and promotions, direct sales, and managing pricing and distribution.

Students have the opportunity to tailor their degree with a wide variety of courses, as well as several emphases, minors and certificates in marketing. Emphases include digital marketing, experiential and sports marketing, and professional sales. The College of Business and Economics also offers a rich breadth of marketing co-curricular opportunities, including the internationally-acclaimed  UW-Whitewater AMA student organization, the Institute for Sales Excellence, and the Institute for International Business Collaboration

With a strong Partners in the Classroom program and career fairs organized for marketing and sales interests, graduates of the Bachelor of Business Administration in Marketing are in high demand and the program boasts a 100 percent placement rate within six months of graduation.

In addition to the on-campus program, the Bachelor of Business Administration in Marketing is available online. No matter how you complete your degree, the curriculum and learning outcomes will be the same. For more information on completing your degree online, visit UW-Whitewater Online.

The UW-Whitewater Bachelor of Business Administration in Marketing requires a minimum of 120 credits, including:

  • General education requirements 
  • Business requirements 
  • Major requirements 
  • Electives (to bring the total to at least 120 credits)

Information on the requirements specific to the marketing major can be found in the Course Catalog. Major video guides and course planning sheets are also available in Four Year Planning Resources.

Individuals wishing to deepen their knowledge with post-baccalaureate studies can complete an advanced degree online or on campus through the UW-Whitewater  Master of Business Administration and an emphasis in Marketing or one of 11 other unique emphases.

Several marketing minors are also available for non-business students. Requirements can be found in the Course Catalog, or in the College of Business and Economics listing of minors and certificates.

Job Outlook

The field of marketing is incredibly broad and diverse. You can explore career prospects at the Bureau of Labor and Statistics, including those related to Advertising, Promotions and Marketing Managers as well as Sales Managers. is another source for salary and career information. Most employers require a bachelor's degree in marketing or a related field for entry-level positions.

UW-Whitewater Placement Information

Placement Rate1


UW-Whitewater Salary Estimate (6 months or less after graduation)2


Highlighted Employers1

Amazon, C.H. Robinson, Gartner, J.J. Keller & Associates, PepsiCo, Rocket Clicks, TEKsystems 

Common Titles1

Account Manager, Digital Marketing Manager, Marketing Associate, Merchandise Analyst, Sales Associate, Search Engine Marketing

1 Based on survey responses for the 2019-20 UW-Whitewater graduating class
2 Based on survey responses for 2017 - 2019 UW-Whitewater graduates