Business & Marketing Education

Students from the 100 year anniversaryKarla Saeger, Program Coordinator
Business Education
Winther 4047
(262) 472-5475

Undergraduate Admissions Office
Whitewater, WI 53190
(262) 472-1440

Graduate Studies Office
Business & Marketing Education
Whitewater, WI 53190
(262) 472-1006

About the Programs

The program offers three majors for K-12 teaching in business education and marketing education: business education (Department of Public Instruction 250), marketing education (DPI License 285), and a comprehensive major in business and marketing education. Located within the College of Education and Professional Studies, these programs will help prepare students for careers in teaching business and marketing subjects. The program is the oldest continuous Business Education program in the United States, in existence since 1913. Students graduate with a Bachelor's of Science and Education (BSE) degree.

Business and marketing education majors acquire subject matter knowledge in all areas of the business curriculum, including information technology, marketing, accounting, personal finance, business law, and general business. Also included is the career and technical education certification, Vocational Business Education (DPI License 281).

This program meets the Wisconsin Department of Public Instruction's PI-34 certification requirements for the teaching license at the K-12 level. Specialized courses and field experiences specifically prepare business and marketing education majors for the challenging but rewarding career of teaching. Graduates will be able to teach business subjects at any level in the k-12 system.

A Master's of Science program in business and marketing education, which leads to Wisconsin licensure, is also offered. Other graduate programs include the post-secondary emphasis, which includes certification courses needed to teach in the Wisconsin Technical College System, or the general emphasis designed for teachers who already hold a Wisconsin teaching license.


The program is accredited by the National Council for Accreditation of Teacher Education (NCATE) and is recognized by the Wisconsin Department of Public Instruction.


Majors are instructed by award-winning faculty. All of the faculty are former K-12 teachers in business and/or marketing education.

The following awards have been attained by the teacher education faculty:

  • The Wisconsin Business Education Association Post-Secondary Educator of the Year Award
  • Delta Pi Epsilon Outstanding Independent Research in Business Education Award
  • Russell J. Hosler Award in Business Education
  • International Society for Business Education Outstanding Service Award
  • UW-Whitewater Instructional Excellence Award

All faculty members present research at state, regional, national, and international conferences; they also publish their research in professional and refereed journals. Faculty are very accessible to students and take responsibility for all teaching and advising.

High School Preparation

Students who wish to pursue business and marketing education should possess good basic language skills and critical-thinking ability for college entrance, plus enthusiasm for business and marketing subjects. Students are encouraged to join Future Business Leaders of America (FBLA) and An Association of Marketing Students (DECA) if these student organizations are offered at high school. Participation in a cooperative work-based learning experience is also encouraged. Students should contact their high school guidance counselor for more information.

Student Teaching and Work Experience

All students seeking K-12 licensure are required to complete one semester of student teaching in a high school. As an alternative to student teaching, a few school districts offer paid internships to students who are eligible to student teach. The internship replaces the student teaching experience, and applicants must be eligible to apply. For related work experience, business and marketing pre-service and in-service teachers are encouraged to work in business to upgrade their business experience that will enhance classroom instruction. These and other related work hours can be applied to the career and technical education license requirement. The department offers a course that allows students to earn three hours for each hour worked; these hours may then be applied to their requirements for Department of Public Instruction (DPI) vocational licensure.

Scholarship Opportunities

Business and marketing education offers annually over $10,000 worth of scholarships specifically for business and marketing education majors. One example is the Mary Hermanson Brooks Scholarship, which provides $3,500 to a student in the first year of the major. Scholarships are also available from the Wisconsin Business Education Association.


Business and marketing education graduates are awarded a teaching license from the Wisconsin Department of Public Instruction. Placement opportunities are excellent if graduates are willing to locate where there are openings. There are also opportunities to teach in other states as the program has a national reputation for producing high-quality teachers.

Student Organizations

At UW-Whitewater, students are encouraged to be active members of campus professional organizations. Students will experience success and leadership opportunities by joining one or more organizations.

Professional student organizations within business and marketing education include:

  • Business and Marketing Education Association (BMEA)
  • Pi Omega Pi, the national business teacher education honor society
  • Phi Beta Lambda, the collegiate level of Future Business Leaders of America
  • Collegiate DECA

Program Advising

Business and marketing majors are assigned a faculty advisor (after the first year of general advising) to plan their program of study.

Course sequence for student four year plans:

For general advising questions regarding Business and Marketing Education please contact:

Advising Assistance Center
Winther Hall, Room 2003
Phone: (262) 472-1585

If you have additional questions regarding the Business and Marketing licensure program at UW-Whitewater after reviewing this information you may email Professor Karla Saeger or Professor John Smith