College of Arts and Communication

Communication Department

Heide Hall Room 400
Whitewater, WI 53190
PH: 262-472-1034
E-mail: (for general department related questions)
E-mail: (for advising and class questions)

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Our students can select from seven majors to prepare themselves for a career in a Communication field marked by continuous, persistent, and frequent change. We teach our students to be professional communicators who are ethical, responsible, talented, knowledgeable, and aware of the need to be life-long learners. The Communication Department has small classes and professors with real-world experience in the fields they teach. Students who select one of our seven majors are strongly encouraged to take part in "high-impact" practices that provide the opportunity to earn class credit while getting the valuable experience that employers in communication want in those they hired. These "high-impact" practices are:

Internships  |  Undergraduate Research  |  Travel Study  |  Practicums: UWW-TV, WSUW-FM, Royal Purple  |  Capstone Projects


Overview: Advertising is a constantly changing, fast-paced, people and ideas oriented business.  It's a challenging career where the work is terrific fun and offers great rewards. As an Advertising student, you'll do what "ad" pros do. You'll create ads, manage accounts, conduct research, plan media use and make client presentations.  You'll learn the newest strategies for using social media as well as traditional and alternative media to produce the most successful integrated marketing communications possible.

Key Skills: Write and design ad campaigns, work with clients and manage accounts, conduct research and develop strategy, analyze media use and plans, create strategy and content for social media.

Common Careers: Account manager, writer, content developer, art director, art designer, creative director, media planner & buyer, social media manager, web designer, market research.

Advertising Checklist


Overview: Journalism has rapidly evolved along with the world that its practitioners document and explain to us.  Our Broadcast/Print /Web Journalism students prepare for the new converged media environment by learning to write, edit, and present stories in a variety of media and formats. As a B/P/W Journalism student, you'll gain valuable hands-on experience working for the Royal Purple student newspaper in both print and online versions, UWW-TV and WSUW-FM radio.  You'll be able to pursue your own interests by producing stories about sports, entertainment, politics, features, news and opinion as you learn to create blogs, video, audio and print content.

Key Skills: Develop reporting skills and techniques, write news, sports, entertainment, and political stories, use multimedia and digital tools, create content for blogs, developing editing ability for print, audio, and video.

Common Careers: Newspaper reporter, television newscaster, sports anchor, play-by-play announcer, content producer, assignment editor, production manager, multimedia producer, radio host, photojournalist, blogger.

Broadcast/Print/Web Journalism Checklist


Overview: From hospitals and health plans to pharmaceuticals and medical devices, America's healthcare industry is undergoing a remarkable transformation. Today, there is high demand for communication professionals with advanced skills to provide these organizations the needed expertise to communicate strategically both internally and externally. And at the community level, health communication professionals design and implement strategies to more accurately engage consumers in their own health.  Meanwhile at the corporate level, skilled communicators and change leaders will be instrumental in articulating vision and translating complex business objectives to create meaningful change.  Future professionals molded within this major will lead corporate communication strategy and serve as a resource to help health providers and professionals continually improve. These professionals will utilize a vast variety of communication mediums and skills (from social media to multi-channeled advertising or health campaigns) in effort to improve the health status of targeted communities, and improve corporate structures.

Key Skills: Learn to facilitate meetings, trainings, events, and outreach presentations, gain the expertise to research, analyze, and plan projects using organizational communication skills, impact the lives of people served by those organizations, and acquire leadership and team building skills.

Common Careers: Patient advocate, strategic communication manager, communication campaign specialist, community relations specialist, director of program development, corporate trainer, coordinator of health education, coordinator of personnel development, communication specialist, corporate event planner, project manager.

Corporate & Health Communication Checklist


Overview: Through electronic media, your idea, dream, or vision comes to life so that it can be enjoyed and used by others.  Whether producing television programs, video projects, radio programs, documentaries, interactive programs or multi-track audio recordings, critical evaluation skills are necessary to create outstanding presentations that are pleasurable to the eye, ear, and mind.  As an electronic media student, you'll develop those skills and learn to operate the production equipment used in the industry.  You'll gain the knowledge and the expertise to produce and direct projects for television stations, commercial clients, radio stations, websites, and the recording industry.  By providing information and entertainment, you'll enrich the lives of your audience. 

Key Skills: Gain hands-on experience in television, radio, and music recording, operate production equipment used in the industry, produce and direct projects for television stations, commercial clients, radio stations, websites, social media and the recording industry, develop professional communication skills.

Common Careers: Television producer, camera operator, video/audio editor, audio engineer, lighting technician, newscast director, radio disc jockey, podcast producer, talk-show engineer, music studio technician.

Electronic Media Checklist


Overview: As "global" becomes more "local," journalism practitioners are producing content that will be utilized by people of many different ethnicities, cultures, and languages.  An understanding of how to accommodate those differences into story content is valuable in today's media environment.  As an International Journalism student, you'll spend at least one semester abroad in one of our exchange institutions.  You'll engage in the same activities as B/P/W Journalism students, learning to write, edit, and present stories in a variety of media and formats, but in an international context.

Key Skills: Spend at least one semester abroad; learn to write, edit, and present international stories on a variety of platforms; engage in the same activities as broadcast/print/web majors including campus media and hands-on learning.

Common Careers: Foreign correspondent, international reporter, freelance writer, multimedia producer, photojournalist, travel blogger.

International Journalism Checklist


Overview: Crafting a message, managing a crisis, coordinating a news conference, and directing an event are some activities Public Relations professionals plan and then implement.  Public Relations is dedicated to inspiring positive relationships between organizations and their publics.  As a Public Relations student, you'll learn to craft and manage messages using a variety of communication tools.  You'll learn to research, plan, create and put into action campaigns for corporations, non-profits, public officials, hospitals, government agencies, political candidates and sports teams.  In doing so, you'll develop the writing and speaking skills for a successful career in an exciting and thriving industry.

Key Skills: Craft and manage messages; research, plan, create, and put into action public relations campaigns; develop professional writing and speaking skills.

Common Careers: Strategic communication specialist, social media strategist, account executive, community relations specialist, event planner, public affairs director, media relations manager, press secretary, political campaign planner, brand ambassador, lobbyist, publicist, crisis communication manager.

Public Relations checklist



Broadcast/Print/Web Journalism

Corporate Communication

Electronic Media

General Communication

MAGD, Communication & Gaming

Public Relations

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