How we access information and experience entertainment has evolved over the years. While our screens have gotten smaller and devices have become more portable, one thing is certain: multimedia storytelling and quality audio, video and design skills are still in demand.
A Communication degree with an emphasis in Electronic Media will prepare you to work in a variety of roles in media, entertainment, marketing, advertising and other industries that rely on creating content and telling stories.
From client productions to mini-documentaries and creative videos, senior capstones allow students to showcase their skills and talent.
98% of UW-Whitewater Communication majors were employed in their field within one year of graduation. (2018-2019)
This signature, live sports talk program is simulcast on TV and radio Monday through Thursday at 5 p.m.
UW-Whitewater’s Electronic Media program offers extensive hands-on training to equip students for successful careers in today’s technologically advanced and globally focused world. Here are a few reasons our program stands out:
Choose a minor or second major to supplement your education and expand your communication career opportunities.
As a Communication major at UW-Whitewater, you can take part in many hands-on learning opportunities, including creator, production and leadership roles at campus media outlets:
You can also lend your Electronic Media skills to client projects at one of our on-campus media agencies:
In addition to gaining career experience, you have the opportunity to earn practicum credit for participation in these media outlets and agencies.
One of the best ways to gain experience and prepare for your career is to learn while doing. Electronic Media majors can do this in several ways:
Learn from media professionals while building your portfolio — and your competence and confidence. An internship, especially one in which you’ll work on a variety of productions or live events, is valuable because you’ll gain experience in many aspects, from writing, directing and talent management to production, design and editing.
Go on a travel study
You’ll have the chance to take a class which culminates with a related, short-term international trip. Locations, topics and faculty members alternate. For example, Brian Lucas, our director of radio, took students to Ireland following an intercultural communication course.
The tangible skills you’ll learn in an Electronic Media program — from shooting and editing video, creating visual graphics, recording audio, and distributing and promoting content — are incredibly valuable, even essential, to organizations beyond the media. This means that, after graduation, our students can lead communication careers at businesses of all kinds, near and far.
Here are just a few places our recent Communication graduates found careers:
“It was during TV News Reporting and Production class that (faculty member) Amal Ibrahim first taught me how to put together a news package, which is now something I do every day in my job as a multimedia journalist at WEAU-13 News in Eau Claire.” — Sarah Winkelman, Class of 2017
On our Electronic Media faculty — part of the Department of Communication — you’ll find award-winning journalists, former broadcasting professionals, writers and others who bring a wide range of career and life experience.
In WHY I TEACH, Jim Mead, the director of the University of Wisconsin-Whitewater’s television station, talks about teaching and mentoring visual storytellers. Mead puts students behind cameras, in front of cameras, in the control room and into the community to bring back stories to broadcast.
Brian is a corporate video producer and strategist. He has worked with numerous small businesses and non-profit organizations to produce and integrate video into their marketing and business processes. With nearly two decades of forensics experience, Brian is the Co-Director of the university’s nationally competitive forensics team.
The Communication major offers the following options for Electronic Media:
In addition to UW-Whitewater’s general education requirements, your emphasis in Electronic Media will require a set of core courses, including:
With the help of your advisor and based on your career goals, you’ll also select electives from a variety of other courses across the communication curriculum.
To apply, you’ll complete the UW-Whitewater application for admission and indicate your interest in the Communication major, Electronic Media emphasis.