College of Business and Economics

Business Analytics

Businesses, nonprofits and government organizations are increasingly reliant on the effective use of data. The business analytics major in the UW-Whitewater College of Business and Economics is an applied program that enables students to solve business problems with data. With a deep understanding of analytics and the broad business foundation of a BBA, graduates will be prepared to interpret data-driven insights in business settings and communicate recommendations to the business community.

The multidisciplinary program includes courses in information technology, economics, math and marketing. More specifically, the curriculum covers topics such as the role data plays in decision-making, processes and limitations of working with data, interpretation and communication of findings, and use of visualization tools. Along with learning how to work with data, students examine the ethical handling of business data and decision-making. They also develop skills through internships, as well as working on business problems with community partners.

Business analytics careers have an excellent outlook. The Bureau of Labor Statistics reports that occupations related to business analytics are expected to grow faster than average, and third-party market analysis confirms strong regional demand.

The UW-Whitewater Bachelor of Business Administration in Business Analytics requires a minimum of 120 credits, including:

  • General education requirements
  • Business requirements
  • Major requirements
  • Electives (to bring the total to at least 120 credits)

Information on the requirements specific to the business analytics major can be found in the Course Catalog. Emphases options include digital marketing, marketing, and supply chain. Major video guides and course planning sheets are also available in Four Year Planning Resources.

    Individuals wishing to deepen their knowledge of business analytics with post-baccalaureate studies can complete an advanced degree in business analytics online through the Master of Science in Business Analytics, or online or on campus through the Master of Business Administration with Data Analytics emphasis.

    Business Analytics is also available as a minor for both business and non-business students. Requirements can be found in the Course Catalog, or in the College of Business and Economics listing of minors and certificates.