Campus Identity Standards

Established in June 2011, Campus Identity Standards is a comprehensive online guide approved by the chancellor to maintain a consistent visual identity - how we are perceived - at the University of Wisconsin-Whitewater.

Visual identity goes beyond our logo. 

We communicate in myriad ways, including letters, emails, social media posts, presentations, and even name tags. Following these guidelines will help to ensure clarity and accuracy in our print and electronic communications and create a greater awareness of the university and campus community.

Additional Resources: