University Marketing and Communications

Campus Identity Standards

You can find university logos and department descriptors here.

Our visual identity is an important part of who we are. It sparks recognition and a sense of belonging. To maintain our reputation for excellence, it is essential that everyone work together to ensure the UW-Whitewater identity is applied consistently everywhere. A unified brand identity makes our university stronger.

University Marketing and Communications (UMC) developed guidelines for key identity elements, such as official colors, typography and sizing. Following these standards ensures consistency and accuracy for print and electronic communications and provides a foundation for retail apparel and marketing activities associated with UW-Whitewater.

It is the charge of the UMC office and the responsibility of everyone at UW-Whitewater to protect the identity of the university. These guidelines, created by UMC and approved by the Chancellor's Cabinet, protect the integrity of the university's identity and encourage close collaboration between the campus and licensed vendors who wish to reproduce and distribute them on apparel and other items. 

Download the UW-Whitewater Branding and Identity Manual. Identity packages for correspondence materials can be downloaded from the digital asset management site. Please submit an identity materials form if your descriptor, letterhead or envelope is not found on the digital asset management site. If you have usage questions, contact UMC at

Licensing Forms and Procedures

Logos, seals, names, symbols and slogans associated with the university are exclusive property of the University of Wisconsin-Whitewater. Design approval for reproduction of the university's marks for resale or other commercial purposes, given away or for internal use, must have university authorization. 

  • UW-Whitewater student organizations: Student organizations are required to use a vendor who is licensed to produce UW-Whitewater trademarks when creating materials that include any of the university's marks. A licensed vendor will gain final authorization from UW-Whitewater on behalf of the group before production starts. View list of licensed vendors »
  • Businesses wishing to apply for a license to use UW-Whitewater trademarks: download form here »

To find out more information about the types of licenses available, please go to

Additional Resources: