Contact Us

Heide Hall 450

Meet Our Staff

Chief of Institutional Research and Planning

Lynsey Schwabrow, Ph.D.

• Lead and direct strategic vision for data management, institutional research, and strategic planning benchmark efforts
• Support and provide representation on campus-wide committees
• Serve as the campus CDR liaison to UW System

University Services Associate II

Rebecca Jones

• Provide administrative support for the office by coordinating office duties, producing fiscal and budget summaries, and adhering to human resource policies and procedures
• Project management
• Travel and meetings arrangement

Business Intelligence Analyst

Rochelle Day

• Support development of university dashboards and data visualizations
• Brand Administrator for Qualtrics online survey software
• Support data integration strategies, data modeling, and predictive analytics
• Facilitate Central Data Request (CDR) process in cooperation with Office of Policy Analysis & Research at UW System
• Maintain data disseminated on the departmental website

Institutional Planner

Jess Clayton, Ph.D.

• Support university strategic planning efforts through research and benchmark reporting
• Completion of reporting and publications related to student enrollment, degrees, and faculty and staff
• Coordinate the university's responses to external survey requests
• Research and development of predictive analytics data
• Represent IRP on university committees including the Chancellor's Committee for Inclusive Excellence


Institutional Research and Planning
450 Heide Hall
University of Wisconsin-Whitewater
800 West Main Street
Whitewater, WI 53190
Phone: (262) 472-5671