Market Insights and Content Solutions
WISC offers a variety of strategic marketing research and action planning solutions for small businesses, inventors, and entrepreneurs. Through customized research and analysis projects, WISC provides insightful reports and action plans that inform business decisions. With WISC services, you will learn how to pursue the best opportunities for profitability and growth.
Learn more about WISC New Product Feasibility Studies below.
Select from the sections below for more details on WISC market insight solutions or call WISC at (262) 472-1703 to talk about what would help your business.
With the WISC Target Market Deep Dive Report, you will get answers to these questions and more!
Gain a deeper understanding of your prospective customers. Let us gather and analyze data and present it to you in an easy-to-use format. Learn more about your prospective customers’ traits and what motivates them to purchase. Let data-informed personas created especially for your business by WISC Digital Marketing Specialists guide your messaging, ad targeting, and content strategy.
Once you have the Target Market Deep Dive report in hand, you will be able to supercharge your marketing. Hand it to your in-house marketing team, marketing agency, or a freelance marketing contractor or intern.
Apply these insights over and over again for years. When you're ready to expand into new markets, let us take a look at them and refresh and update your insight report.
Contact us at firstname.lastname@example.org to set up a free consultation on your Target Market Deep Dive project.
WISC new product market exploration gets you essential feedback on potential new products early on in the development process before you make a large investment. With the market feedback WISC collects and analyzes, you will learn the strengths and weaknesses of your idea from the customer point of view. WISC helps you get beyond your network to gather opinions on your product idea from people who know your market best. The WISC New Product Feasibility Study research analyzes market need, trends, and competition that would affect the likelihood of product success.
Having this early-stage market research means you will be able to invest in the ideas with the greatest potential and scrap ideas that seem unlikely to gain traction in the market. Basing new product development decisions on real-world data vastly improves your odds of recovering your investment costs and making a profit once you launch your new product. Pricing sensitivity in the market plays a crucial role in predicting your success. WISC will investigate optimal price ranges based on competition and customer perceptions on value discovered through the interview or survey results.
To collect real-world data on customer preferences, perceptions, and needs for your new product concept, WISC employs expert-designed primary market research. WISC market research analysts conduct interviews and surveys to gather feedback on the level of need and customer preferences for your proposed product. When products will be sold through stores, WISC places phone calls to store representatives who provide feedback based on their first-hand knowledge of customer preferences.When it comes to new product development, success depends on overcoming obstacles along the road to commercialization. Early stage market research supports more profitable decisions for innovative companies and individual inventors. Identifying the strengths and weaknesses of new products at an early stage saves time and money and enables you to focus on product ideas that are likely to succeed.
The best time to find out that a product idea is likely to succeed or fail is early in the process, before too much time and money have been invested. For products with promise, having an objective third-party evaluation may result in stronger investor or licensing partner interest.
What is included in WISC's new product market feasibility research?
The New Product Market Feasibility Study report provides a preliminary assessment of the following:
How does WISC conduct New Product Feasibility research?
UW-Whitewater students, employed as market research analysts and supervised by an expert market research director, analyze internet and business database information, and conduct interviews or surveys to gather real-world opinions about market opportunities and challenges.
How will WISC make sure they don't reveal my product idea?
Confidentiality of the product idea is always protected. All individuals involved with WISC have signed a nondisclosure agreement saying that they will not disclose information about submitted inventions to anyone. WISC only talks about the benefits to customers and the problems your product solves for consumers, not how it solves the problem. Design elements will not be disclosed at any time outside the organization. If you have more questions about how WISC can conduct research without giving away your product idea, please give us a call at (262) 472-1703 to set up a time to talk with the WISC director.
An assessment of your major competition to review what makes your product unique. Competition includes any product or service that solves the same problem or provides a similar benefit as your product idea. WISC researchers search the internet and business databases, and perform a preliminary patent search to uncover any existing similar products. Then they follow up by phone to selected companies with the most closely related products and patents to learn what those companies know about the market for products like yours.
User Need Estimates
We'll use our industry contacts and/or an analysis of published market studies to assist in estimating the true market demand for your new product. Interviews or surveys with target market experts provide insights into what your customers want.
Analysis and summary of relevant trends (e.g., industry, regulatory, and/or demographic) accessed via trade association reports, published market studies, and other sources.
6 to 9 weeks (30 to 45 business days)
Click on the links below to view sample New Product Assessment reports. These are not based on real inventions, but they will give you an idea of what an actual WISC New Product Assessment report contains. Please call (262) 472-1703 or email email@example.com if you would like to talk with someone about WISC market research services.
New Product Assessment Sample: Warhawk Therapeutic Technologies
New Product Assessment Sample: Automatic Playing Card Shuffler
New Product Assessment Sample: Wander Away TattleTale
Starting a New Product Assessment Project
To start a project, download and complete the New Product Feasibility Study Request Form and return it to WISC with payment made payable to the University of Wisconsin-Whitewater, or contact WISC today at 262-472-1703 or firstname.lastname@example.org to learn more.
Customized Research for Your B2B Marketing Decisions
The Wisconsin Innovation Service Center (WISC) designs market research projects in conversation with company leaders to make sure the market analysis answers your most important business development questions. Custom Market Assessments represent the majority of the research WISC conducts, but companies may also want to look into WISC Advanced Competitive Analysis services.
What are some things WISC market research can help you learn?
Find the best markets for your company to optimize growth and sustainability:
Learn what drives buyers' decisions and increase conversion of leads to customers:
Market research project deliverables include actionable reports including data matrix and visualization presentation for easy interpretation. Recommendations and interpretations from the perspective of your key questions will be provided.
Get the information you need for your business development decisions through top-notch, university-supported market research.
A WISC Market Assessment helps you achieve the following:
The Wisconsin Innovation Service Center (WISC) brings over 30 years of expertise and recognized quality to every project.
See our About WISC page for client testimonials.
Click here to read a case study about hor WISC market research helped HUI Manufacturing create double-digit growth.
What does it cost?
WISC develops and implements customized research plans to fit the specific strengths and needs of each company. Fees cover operational costs including student employee wages. A typical market assessment costs between $2,800 and $3,600. Exact fees vary depending on the project objectives and research methods.
How long does it take?
B2B research projects are usually completed within 10 to 16 weeks, depending on the scope of work. Timelines will be provided with the project proposal.
Contact WISC at (262) 472-1365 or at email@example.com for more information and to get started on a market assessment project for your company.
Partnering can be the key to profitable product and invention development. Licensing new products and technology involves sharing of knowledge and experience. Whether used by independent inventors or existing companies, this sharing can benefit all parties by increasing profit opportunities and expanding market access. WISC provides information needed for the following:
Licensing Partner Searches (LPS) typically require 10 to 14 weeks to complete. The WISC fee for a LPS is between $2,400 and $2,800 depending on the scope of the project. Fees cover operational costs, including student market research analyst payroll. Because of our business and economic development mission, WISC extends the resources of the University of Wisconsin-Whitewater and expert market research design and implementation to businesses at rates affordable for small businesses and inventors compared to private research firms typically out-of-reach for small business budgets.
For more information or to request a Licensing Partner Search, contact WISC at (262) 472-1365 or email firstname.lastname@example.org.